Set ups are so risky. “There’s someone you should meet”
makes me want to bolt instantly whether it’s personal or work-related. So when
a good friend made an e-introduction telling me about New York Mouth, a site for “indie food” I was skeptical to say the
least. My skepticism lasted about 30 seconds or the time to click on the
hyperlink and explore the New York Mouth site. I found small batch, hard to
find, interesting foods I hadn’t heard about and I taste test obsessively. In addition to an intriguing array of items, the photography
on the site sealed the deal. In the name of “research” I placed an order and,
like a three year old, couldn’t wait for it to arrive. Fortunately, two days later
the package was delivered.
![]() |
| Clearly not the beautiful New York Mouth photohraphy |
And it didn’t disappoint. In the box was a reusable shopping
bag that’s become my favorite lunch tote.
And if I wasn’t falling in love
already there was a handwritten note. I enjoyed everything I ordered. New York
Mouth also has fun “tasters” (I made the mistake of referring to them as
baskets, I’m so not indie) to select from. There’s “The Good Guest” and also ‘The
Great Guest", “Brunch in a Bag” and “The
Total Jerk”. I picked the “Just Add Cheese” taster for a 4th of July
hostess gift which comes with a cheese board, all sorts of delicious crackers,
fig and almond spread, local honey and more (don’t you want to invite me over
now?). And as long as I was getting that I tried a new olive oil and some other
treats “for the trip”. My New York Mouth
was happy and beware the site is habit forming.
In an effort to learn more about the site and concept, I
spoke with Craig Kanarick their CEO. I loved hearing where they find the foods
and why New York Mouth isn’t limiting their offerings to New York only
producers. There was one thing Craig said that really resonated with me. He
talked about a shift in food and our relationship to food. In the 80s it was
all about gourmet everything, the 90’s brought Atkins. Now there’s an interest
in ingredients and Craig described this as “story driven”. The only thing
better than great food? A great back-story.
I have some exciting news. New York Mouth liked the idea of
a Foodtrainers-approved taster. Together we’ve come up with an It’s All Good assortment with some
amazing items.
New York Superfoods
Chia Nut Butter
What’s better than peanut butter and chocolate? That would
be dark chocolate, peanuts and chia seeds. I could lie and tell you I have this
on apple slices or on gluten free crackers but I don’t. I have it on a spoon
and trust me, it’s all good.
New York Naturals
Bombay Ranch Kale Chips
My love for our Kale Krack hasn’t waned but there’s a new
kale chip on the block. The healthiest veggie with the healthiest spice
(turmeric). New York Magazine called these “Doritos for health nuts”.
Morris Kitchen Ginger
Syrup
When the kids are away the parents will play and let me assure you we’ve had fun. I
told you about my favorite ice cubes, well this syrup is a must for healthy
cocktails. Spicy Ginger Margaritas? Or if you’re not feeling as “playful”
ginger green tea? Peach, ginger smoothie? What could be bad? Nothing with this
stuff.
Stolor Organics
Sunflower Oil
I’ll admit, I’ve been a little sunflower crazed since the
reading the studies about the magic it works on abdominal fat. So that’s why I
bought this pretty bottle. However, it’s the taste that makes me reach for it for all our summer
salads. Plus, I’m a sucker for pretty packaging.
Needless to say I’ve changed my tune on set-ups (at least
the work variety).
*One lucky reader will win an It’s All Good taster. To be
eligible by Wednesday, August 8th:
Email info@newyorkmouth with the subject “it’s all good”
AND leave us a comment here.
And not to worry, to make sure our It’s All Good post
doesn’t make you feel bad if you don’t win, New York Mouth says to use code
FOODTRAINERS12 good for 15% off this deliciousness valid until August 10th midnight.
What’s your feeling on
set ups full of pressure or kind of fun? Which product above has you most
curious? And if forced to choose would you take a great gift or a hand written
note?



All of these products sound wonderful, but I have to say I have my eye on the chia nut butter, sounds delicious!
ReplyDeleteYUM! The branding and packaging is awesome, love the free re-usable shopping bag idea! I would like to eat it all. Thank you.
ReplyDeleteand maybe you will be sure to enter with NYMouth too.
ReplyDeleteyou have have just mentioned my favorite.
ReplyDeleteHandwritten notes seal the deal for me too. What a great idea to have a "FT approved" order so you'll know you're ordering something worth while!
ReplyDeletedon't want to be "held responsible" for cookies and such. It's all good I can vouch for.
ReplyDeleteI'd love to win the giveaway! How fun!
ReplyDeleteChia nut butter? Yes, please!
ReplyDeletelove the handwritten thank you - i feel like it goes a long way. great giveaway!
ReplyDeletenothing better than a note, spirit beauty lounge also does amazing personal packaging, love it.
ReplyDeleteit's insane gayle, a food group unto itself
ReplyDeletethis one is fun, promise
ReplyDeleteI am so guilty of setting up two friends recently, but neither seemed to mind. Sounds like you picked up great stuff! I have to admit, the chia peanut butter is intriguing, but I also love the idea of ginger syrup in cocktails. I'll bet it tastes divine with bourbon...
ReplyDeleteginger/bourbon good one. Hope all is well Jess.
ReplyDeleteall is very well. hope the same is true by you : )
ReplyDeleteYou've had so many awesome giveaways! I'm also a huge fan of food brands with a "backstory." I feel like I'm supporting a better cause that way.
ReplyDeleteI'm interested in all those products, but most intrigued by the sunflower oil. I use coconut oil all the time, so it would be great to switch it up!
sounds like a great company
ReplyDeleteThat chia nut butter sounds TOO amazing. I need to try it! lol. Thanks for the amazing giveaway :)
ReplyDeletep.s. I emailed.
After moving out to the west coast, I really miss all the wonderful food in New York. The ranch kale chips sound delish!
ReplyDeleteThe west coast must have some good "indie" options...though these kale chips are pretty good. NY Mouth ships...
ReplyDeleteit really is, worth looking at their site for ideas.
ReplyDeleteFor some reason, we've done a lot of summer giveaways. It forces me to post, I have been a bad blogger this summer. The sunflower oil is a good one. As much as I love coconut oil, not great on salads.
ReplyDeleteWhat an interesting concept! It looks like New York Mouth invented the American version of "terroir" foods...
ReplyDeletegood comparison, yes similar. I think of terrior more as land/geographical and this more about producers but overlap for sure.
ReplyDeleteThis is a great gift idea. The chia nut butter looks incredible!
ReplyDeleteHand written notes are fun, but so's a great gift :-) Chia Nut Butter is absolutely my number 1 pick! I think we need a San Diego one of these.
ReplyDeletenothing is more exciting that receiving an unexpected gift. people always love candles but the foodies out there would love something like this cool gift basket. I am selfish and want to try everything --- maybe I deserve a nice gift basket to come home to in my house from me... ahhh what a special treat!
ReplyDeleteit's 15% off maybe you deserve a treat
ReplyDeletethey ship, 15% off just saying
ReplyDeletetrust me, it's insane, if it were single serving it would be perfection
ReplyDeleteWhat a cool company! I'm super curious to try the chia but butter!
ReplyDeleteThat's "nut" butter!
ReplyDeletechia butt, love it
ReplyDeleteThis is so great! Love Foodtrainers, and now New York Mouth (and, what a fantastic company name to boot!)
ReplyDeleteSoo awesome! I love FOODTRAINERS!
ReplyDelete