Market Melissa Visits East Side Fairway and Dreams up Her Ideal Food Store

Market Melissa reviews the new Fairway Market and dreams up her what her ideal market would look like, take it away Melissa.

You won’t be hard-pressed to find a food market in NYC but what’s tricky is finding one that has everything on your weekly shopping list. I often go to 3 different stores in order to get the best produce, seafood and organic food. Fairway Market is a true one-stop shop. While Westsiders have been enjoying this store for over 50 years, the East side was just recently blessed with one this summer.

Brittany (our summer nutrition nerd) and I checked out the new store on a recent Friday afternoon. We were there around 11am and had quite an enjoyable shopping experience. This was a sharp contract to my experience at the West side store, which I like to compare to the game show Supermarket Sweep.

What I love about the new East side store are the wide aisles (for NYC) and how well everything is laid out and organized. The organic produce is clearly labeled in its own section of the store. In addition to the organic choices, you will also find all of your mainstream brands you find at other supermarket chains.

Here are some of the highlights that wowed us Supermarket nerds:

• A wheat free, gluten free, dairy free section – You won’t need to scour the aisles to find products that meet these allergy needs. All of the products that meet these criteria are neatly labeled and packed into a nook downstairs. 

• Ground peanut butter and almond butter station – Whole Foods has this as well. This is perfect for those who can’t be trusted with a full jar of peanut butter at home. You choose how much you want to purchase with a no nasty ingredients added. 

• Probiotic section – Next time you experience digestive woes or your immune system needs a kick in the butt, head to this section of the store. You will find everything from Kombucha, yogurt shots such as Siggi’s yogurt here. and supplements including Culturelle. 

• Oil tasting section – No more just picking up a plain extra virgin olive oil. Fairway has a whole section dedicated to different flavored oils, which you can taste with a small piece of bread that is offered. We opted out but there were numerous shoppers dipping in (perhaps double dipping).

• Made to order sushi – For all of you sushi lovers out there, Fairway offers grab and go, as well as made to order sushi. The best part is you can also request brown rice.

Despite the "specialty" nature of the store, Fairway is known for great value. I have yet to find a store in the city that can beat Fairway’s prices. Shoppers beware though – not everything is healthy. As always, read your labels and steer clear of the hot food self-serve bar upstairs.  They were serving fried chicken and mac n’ cheese during our visit.

Lauren asked me what my ideal supermarket would look like. After spending a good part of the past year at various markets I said:

It would be a place where everything you could possibly want would be available to avoid running to 10 different stores.  I would have a seasonal/local section and plenty of organic options. I'd love a cafe like Whole Foods so customers could buy food and sit down and eat and really spend time there. A juice bar would be nice. My store wouldn’t sell items with HFCS, hormones, food dyes or artificial sweeteners (so it may be a smaller store). And of course there would be someone like myself who could offer shopping advice and recipes to correlate with what the store was currently selling.

Where is your favorite place to shop? Do you find you need to visit numerous stores to find everything you need? Tell us about your dream market.

Overwhelmed with food shopping? Join us on a Market Foodtraining tour at the new Fairway or your store of choice. Contact Melissa to hop on the next tour. Not in NY? Follow Melissa on twitter (@MarketMelissa) for the latest market finds. Melissa is also giving away a NYC Market Foodtraining tour for four. To be eligible leave a comment below telling us you’re in the NY area.

If there's no wagon, you can't fall off

 

My friend Rebecca (of Beccarama) wrote on her blog about eating a steak. What made this event post-worthy and interesting was that Rebecca is a vegetarian and the post was entitled "falling off the vegetarian wagon”.  Rebecca tells the story of how she initially decided to became vegetarian.  She refers to an article she read about the environmental cost of eating meat. She mentions that meat eating didn’t seem to align itself with other behaviors she engaged in such as sipping from a Sigg bottle and recycling. “This coupled with the disgusting stories coming out about factory farming, hormones, antibiotics and all the rest made it not too difficult to cut down on meat.” While Rebecca says, “cut down” she didn’t eat less meat she ate no beef, poultry or pork for years. Fish remained and therefore she went by the term pescetarian.

I agree with many of Rebecca’s reasons for eating less meat. I don’t eat meat frequently nor do I eat a large portion when I do. I wonder whether eating some grass-fed steak every so often should lead to feelings of guilt or imply you’re less concerned about the environment.  I worry about the various eating camps people place themselves in. I have a friend who is a self-described “fish eating vegan” and another who’s “mostly raw.”  I have a wheat allergy but I never describe myself as “wheat free” or “gluten free” unless asked. I guess I could describe my eating as “Wheat free, pescetarian with occasional grass-fed meat” but that’s just ridiculous.

There are some exceptions that require an absolute and also a label. For those with food allergies it needs to be clear that no wiggle room is tolerated. Although with more people self-diagnosing their allergies even  “allergic” is taken less seriously. Religion also dictates many food rules. However, there are those who “keep a kosher house” but are less strict outside the house. Some Christians don’t observe the food guidelines over Lent. Unless medically dictated there seems to be some leniency.

Aside from the lack of flexibility, I feel there’s something competitive in these food labels. It’s as though vegetarian gets the bronze medal, vegan the silver and raw vegan ooh the gold for sure. Isn’t this odd? Does removing foods from your diet make you a better or  “cleaner” eater or maybe a better person? In my office I see clients who are vegan, others gluten-free or dairy-free. I rarely try to convert someone but rather try to achieve the healthiest food plan regardless of the constraints. Yet others are more exclusive. I’ve had bloggers tell me “I only read vegan blogs.” That’s fine but I feel they’re missing out on some great vegan or vegetable recipes found on other sites.

Excluding something from your diet doesn’t make your remaining food healthy. French fries are vegan and many gluten-free products are nutritionally void. A healthy diet, if that’s what we’re after, can take many forms. If we see eating as a Venn diagram there are many areas in which Rebecca and I or vegans and carnivores overlap. Most of us believe a healthy diet should be vegetable-heavy, that we should cook more or at least know where our food comes from, we should eat less packaged food and sugar and drink alcohol (oh wait, ok I’ll revoke that last one, wishful thinking). As for the wagon, it saddens me to think that someone like Rebecca who enjoys food and makes conscious choices for herself and her family is walking around feeling as though she is “off” or “fell”, wagon or otherwise. Speaking of that wagon, how do you picture it? When choosing a photo I realized I conjure up an image ala Little House in the Prairie or the horse-drawn carriage we once took a ride on in Colorado. I guess it doesn’t matter since I’m advocating going wagon-less.

Do you label your eating? Why do you think these labels are used? Are they necessary?