You may have noticed our August 9 post regarding Pinkberry was taken down. At work Monday night I saw something from Pinkberry in my inbox. I was excited. I thought perhaps they had read our post and were contacting me to provide additional information or even inviting me to assist them in sorting out some of the points we had raised. Instead, when I opened the email I found a letter from Pinkberry’s attorney.
The previous post was not intended to offend Pinkberry or discourage our readers and clients from patronizing Pinkberry or similar yogurt shops. Rather, we wanted to present the pros and cons of frozen yogurt from a nutritional standpoint. We’d love to allow Pinkberry to approach this in a positive manner and have a dialog with us, our readers and their community as well.
Our Pinkberry queries:
1. Would you be open to presenting your nutrition facts in a manner that’s easier to understand?
Instead of having to multiply 120 calories per serving (if you like the pomegranate flavor) by 2.3 servings (if you choose medium), couldn’t you instead state medium pomegranate = 276 calories?
2. Have you considered flagging lower calorie or healthier options for your customers? We’re thrilled you added the mini size. Perhaps you could depict a mini or small Pinkberry with multiple fruit toppings so that it’s clear and inviting for clients with health or weight concerns to pinpoint their preferred picks. There is a huge range of options at Pinkberry and even a medium with more indulgent (though delicious) toppings is a treat, we think that’s fair to say.
3. In terms of those toppings, on your website the total fat isn’t listed. Is there a reason for this? Including the total fat would help when comparing consumers make educated decisions.
4. Can you clarify some swirl size questions? We didn’t know that some Pinkberry’s weighed their frozen yogurt cups for customers until hearing so in comments on our, now removed, post. Is this up to the particular franchise? Can customers request this? Does the machine have any valve to only dispense, for example, 6oz for a small? Our concern was that, in our unscientific experiments, a small appeared to be larger and smaller (different height and girth) from day to day or store to store.
5. And finally, the probiotics. How does Pinkberry’s probiotic content compare to other frozen yogurt stores? And do these probiotics survive freezing? While I have 2 nutrition degrees, my biochemistry is a little rusty and don’t really have good answers to this to share with my clients or readers.
Rather than resorting to threats and demands, we would welcome the opportunity to speak to Pinkberry to share our thoughts and hear their answers to the questions posed. Perhaps we could have a yogurt summit of sorts? Maybe we can meet at our local Pinkberry. I’ll have a mini Original with coconut and mango.
Which questions above are most important to you? Anything you’d like us to ask Pinkberry given the opportunity? Do you think we did the right thing taking down our previous post?