Well and Good Said This is the Next Kombucha

It's always funny to me when I first learn of something and then seem to see it everywhere. I'll explain. About a year (or more) ago, I ordered a jar of the beverage pictured above. It's called switchel and I believe it's from Vermont. Then I saw other switchels at the farmer's market and Well and Good asked how I felt switchel stacked up.
I told Well and Good that I loved the idea of switchel. After all, it contains apple cider vinegar and ginger, two of my go-to ingredients. But it's sweet, 16 grams or 4 teaspoons per serving sweet in the brand above. So despite the Vermont angle (we spend a lot of time there) and the intriguing ingredients, the kombucha crowd that's present in my fridge at ALL times (the lengths poor Fresh Direct must take to deliver this bubbly drink) is safe from switchel. If you're sad about switchel, I did green light switchel as a drink mixer for cocktails, although I must say Be-Mixed is my number one for that. We also did a Foodtrainers' riff on switchel and the recipe is on Well and Good.
Have you heard of switchel? Tried it? Are you crazy for kombucha (I know, not everyone is)?