Are we all our own marketers? Randi Zuckerberg says no.

 It’s always funny which articles you read stick with you. While I gravitate toward anything food-centric,  the articles I clip (yes physically clip) from the weekend paper are often either those with writing I admire and want to reread or interviews.  Last weekend, a few parts of an interview with Randi Zuckerberg (sister of Facebook’s CEO) resonated with me.

In a discussion about Facebook (where she no longer works) she said friends would say to her “your life looks so amazing.” She’d reply “I’m a marketer; I’m only posting the moments that are amazing.” The interviewer than commented “that drives people crazy about Facebook- that it turns all of us into marketers.” Randi actually disagreed.

I’ve given a lot of thought to this topic as I’m in the “marketing” stage for my book and it's not my favorite part of the process. While I’m certainly not a social media wallflower: I blog, I tweet, FB and “gram” but it's often not super-focused on me. At a gathering with nutritionist colleagues one RD remarked “when you posted a photo of yourself on Halloween it was nice to see, you only post juices and smoothies.” At first I thought perhaps she wasn’t a juice fan but then I realized it was true. I like to stand back a little. I'm more than happy to talk Foodtrainers or nutrition but you will not see my face plastered on all our materials.

 At lunch with a friend, social media came up (as it often does). We talked about tooting your own horn. I mentioned a certain fitness professional I had to unfollow as the constant flow of selfies and me, me, me was irritating. I wasn’t learning about new workout but just being barraged with abs and boobs.  The conversation shifted to a personality who is building an impressive following and my friend said, “it’s just all about them, it’s relentless. She is never shining the light on someone else’s causes or stepping back.”

And so I think it’s a fine line. Yes, from makeup to media we are all shaping an image. I laugh when, on Instagram, people use the hashtag “no filter” to indicate they haven’t manipulated the color of a photo. “This one is real” they are saying even if they took 100 to get that one. Randi Zuckerberg thought of it in terms of storytelling. Maybe even if it is marketing it should be too blatant. Or perhaps in social media, as in life, it’s more interesting when it isn’t all about us. What do you think?

Are we all marketing ourselves? Where is "real" in all of this? And where is the "this person needs to stop" line?
I find it super ironic that there was no mention of Randi's two new books Dot Complicated "untangling our wired lives" or her children's book Dot in the Times article (who's doing her marketing?). And if you're curious about Dot it's "about a young girl called Dot who discovers the fun of playing outside when her mother takes away her tablet, laptop, cellphone, and desktop computer". Sad.