Thursday, November 14, 2013

My Vending Machine Dream Came True (almost)


Imagine this in our waiting room (of course then no clients could fit)
What do you dream about? Exotic adventures? Romantic encounters? Seeing someone you no longer can? Playing professional sports? I imagine those are fairly common. Me? I’m a little different (as you may know) and food-centric and so I ponder what life would be like if there was an Organic Avenue in every airport, if all burgers were “grass-fed” all coffee fair-trade things like that. Truth be told, I’ve never had an actual nighttime dream about a vending machine (yet) but it would probably be more of a nightmare. And stop- if you tell yourself you made  “better” choice  when you hit the vending machine c’mon better than a Twix bar doesn’t mean much. Vending machines are a last resort or guilty pleasure but healthy? Not so much.

Well that’s about to change, last week Farmer’s Fridge launched.Farmer’s fridge offers fresh salads and snacks and restocked every morning. You’ll recall last week Joanna posted about Salad in a Jar, Farmer’s Fridge offers multiple, beautiful jarred options in recyclable jars. Farmer’s fridge has also partnered with SPE Certified to confirm the quality of their ingredients. Kale salad or hummus and veggies with the push of a button? Pretty amazing.

I spoke with Farmer’s Fridge founder Luke Saunders yesterday. His background is in manufacturing (which had to help) and he is one of those people who brings a cooler and stocks up at the nearest Whole Foods when on the road. He realized people needed better solutions; not everyone is not on team “cooler” unless of course the cooler comes to them. Farmer’s Fridges are nice looking, wrapped in reclaimed bar wood, no need to tuck these away in a back room or at the end of a hotel hallway. 

The offerings are mostly gluten free, organic for the Dirty Dozen and affordable (salads start at $7.99). This is a game changing concept, the only sad part is that they launched in Chicago. However, Luke says to contact them on Facebook or Twitter and say “I want you here” they are working on their expansion plans. My dream vending machine would have kale, quinoa, salmon and Greek yogurt… and not it's a reality, it just has to come to NYC. I told Luke we’d be happy to test market at Foodtrainers.
What would your dream food-situation involve? What would you put in your personalized vending machine? Where would you like to see Farmer’s Fridge?

20 comments:

  1. Having done the salad in the jar project, I am super excited for this!! Farmer's Fridge please come to NYC- I know way too many people who end up purchasing candy bars from vending machines for lunch (okay fine, I did once in college..it was an emergency situation). My personalized vending machine: roasted butternut squash, salads, greek yogurt, chia bars, almonds, and green juice....

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  2. ooh a green juice machine- imagine if it could do it fresh, juice on demand?

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  3. This looks fantastic! I would love a vending machine like this, they would be great in places like airports and malls, where it's hard to get good food otherwise. I have simple needs and a salad with some kind of protein, nuts, and a few fresh veggies would do it for me.


    Whenever I have been on a road trip in the south NJ/Philly area (which is often since I have family there), I try to make our gas and food stop at a Wawa - the gas is pretty cheap there and they actually have decent fast food options, much better than a rest stop. It's not usually organic, so not perfect, but they have things like veggies and hummus, salads, hard boiled eggs, fresh fruit, etc. Unfortunately you also have to resist the Tastycakes and soft pretzels, but the healthy stuff is there if you're looking for it.

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  4. Andrea@WellnessNotesNovember 14, 2013 at 6:11 AM

    This sounds great! I really hope they are successful and expand!!!

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  5. Who knew about wawa being healthy? I love boiled eggs as a travel food. I have to say snacks in farmers fridge impressed me as much as meals because they were veggies and hummus and side dishes versus going down the easier/healthy packaged route.

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  6. Oh, I love this and I almost wrote a business plan for something similar when I was working on my MBA. I rarely do vending machines, but it drives me crazy that the batting cages where my son practices, and the local rec center, are stocked with Gatorade and soda and other junky stuff. My kids love vending machines, so I'd love to see even semi healthier ones with water, juice spritzers, fresh fruit, yogurt, nuts, etc placed where kids congregate. Hmm....now you've got me thinking....!

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  7. This is so awesome, especially for the price of meals. I would love to see a One Lucky Duck vending machine personally... green juices and chocolate pudding, i'd be a snack machine junkie (so maybe better not to have). Would love if this was available in clients' offices who "can't leave for lunch" (oy) and grand central.

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  8. This is so exciting! If they would replace all the gross vending machines on campus with this, I would be one happy girl. Hoping Texas is on the short list for their expansion!

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  9. Such a great concept. Congratulations to Founder Luke Saunders!

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  10. ooh campuses are perfect for these, good one.

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  11. such a great option for the workplace for sure, One Lucky Duck- can you imagine?

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  12. absolutely, so glad you partnered with him

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  13. I love this idea! Having such a convenient healthy option means better options on the go. The University of Illinois here in Champaign would be a great place for Farmer's Fridge, especially as we're so close to Chicago JUST SAYING ;)

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  14. Wow! this looks amazing!

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  15. Jess @ Keeping It Real FoodNovember 15, 2013 at 5:57 PM

    This is so cool! I would love to see this in an airport. I'll bet it would be really popular in a place like Grand Central Station too, though their food offerings aren't actually that bad when compared to some other places. Speaking of Grand Central (aka the Oyster Bar), I wouldn't mind a vending machine that dispensed champagne and oysters...

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  16. I
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    fresh food vending machines

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