I am always intrigued by how experts resonate with people. Sometimes it’s warmth, I think of my friend/nutritionist Keri Glassman who has a fantastic smile and interest in people that comes across when she’s on TV or sitting at lunch. At times intellect does it, think Alton Brown or Michael Pollan. They say things that we remember or say things in a way we haven’t heard. Other times it’s passion, if someone feels so strongly about his or her subject matter then I often feel maybe I should too. But there’s another trend I’m noticing and that’s sexiness bordering on porn-iness and not just where you'd expect it. I understand swimsuit models or actresses playing the sexy card but experts? Or maybe a new type of “sexpert”?
At a recent nutrition conference, a lecture on blogging encouraged nutrition bloggers to make content sexy and “sex it up”. At Foodtrainers, we always try to fun it up, even snark it up but sexy smoothie advice? No thanks.
Then, I was forwarded this. The content (about nasty ingredients in Subway bread)
is actually fine but the “expert’ rolling around on the ground, breasts front and center? We actually looked and liked much of what the “Food Babe” had to say on her website but “babe”? Can you imagine for a second Dr Phil looking sexy (see above)? Is it that brains-only work only for men?
There’s also Tracy Anderson, I really do admire the business she’s built and I get that a fitness professional is often in very little clothing (thank goodness I’m in nutrition). This (see photo) is more than just a workout outfit and it’s not that I’m jealous I don’t have “more” to offer (my "offerings" will never be on full display). I'm the first one to raise my hand and say I wouldn't want an out of shape fitness instructor but this is a whole other subject.
Obviously I get the appeal of these images to men (maybe) and I understand sex sells. I fully appreciate that looks matter and that doesn't bother me. But where do you stand on experts and sexiness or cleavage? Does it matter to you? Do you think it’s a good thing? Or does it “turn you off”?